RON POW On-line advertising on computer networks- search advertising

Platforms: Google Ads (mainly covering parts of the world except for China), Microsoft Advertising (Bing, Yahoo, etc.).
Format: Text advertisements are displayed on search engine result pages. Advertisers bid for keywords, and ads are triggered when users search for relevant keywords. Mainly for pay per click (PPC).
Subclass: Search ads, shopping ads (displaying product images, prices, store information in search results).
Advantages: Strong user intention, high precision, and easy tracking of effects.