RON POW On-line advertising on computer networks-display advertising

Platform: Google Display Network (GDN – covering over 2 million websites and apps worldwide), a display network of numerous independent advertising trading platforms and social media websites.
Form: Display graphic and multimedia advertisements (such as images, animations, videos) on websites, blogs, and apps.
Delivery method:
Context positioning: Display advertisements based on website content.
Audience positioning: Display advertisements based on user interests, behaviors, and demographic information.
Re marketing/behavioral reorientation: Display advertisements to users who have previously visited your website or interacted with the application.
Billing mode: Usually charged per thousand impressions (CPM) or clicks (CPC).